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Who are we.
Floria Collective is a slow luxury fashion label, creating high quality designs with a timeless character. We create garments for modern and conscious women, who want to make a difference and look good while doing so.
We want to make the people and our planet; flourish. Therefore every garment is designed and made with respect for the planet and in collaboration with artisans and small family owned businesses. We work exclusively with recycled, organic and biodegradable materials and give full transparency into our supply chain.
We made it our mission to make the fashion industry more transparent, socially fair and sustainable.
Want to know more about our story and the way we work? Read the article about Floria on the conscious platform Soulstores, by Talita Kalloe.
Why are we?
Now that you know who we are, it's important to understand why we exist and what we value. As a brand we committed ourselves to work according the following principles:
- We believe transparency is key. As a brand, we are committed to bring insight in our full supply chain to make sure all people working on our garments have save, respectful and ethical working conditions. We will do our best to inform our community and be open about all our practices. Our goal is to connect you with our partners and processes as much as possible.
- We work with small artisans and partners who share the same values as ours, and do their best to minimize the impact they have on our planet. Besides we appreciate and respect their traditions and craft and do our best to learn from their wisdom as much as possible.
- We only work with natural materials and strive to develop garments which are 100% biodegradable. Most of today’s clothes are made from synthetic fibres such as polyester, acrylic, polyamide etc. These fibres can take up to 200 years to decompose. We decided to only work with natural materials such as cotton, wool and hemp. When working with natural materials derived from animals, we make sure it is certified or have seen the living conditions of the animals ourselves, to make sure welfare of the animals is guaranteed. But not only for our fabrics we strive to work with natural and biodegradable materials, also for our hardware and packaging materials.
Are we perfect? No, but we strive to better ourselves every step along the way.
Our story.
Floria means ‘to bloom’ or ‘flourish’ in Papiamento; the local language of Curacao, summarizing the core for the concept of Floria. We want to make the people and our planet; flourish.
Froukje was only six months old, when she made her first trip to the Caribbean island Curacao. After this trip, many more followed and at the age of 23 she decided to make the island her home for a few years. During the time living on the island, she enjoyed the slow island life and lived more in contact with nature. Because of this, she became more conscious of the impact our lifestyle has on others, our planet and ourselves. From this moment on, she knew she wanted to do things differently.
With a degree in fashion and with the experience Froukje gained in the industry, she dreamt of starting her own fashion label. Similarly, she knew the fashion industry is the second biggest polluter in the world and also one of the biggest industries supporting modern slave labor. It is a Trillion dollar industry that supplies 300 million people with a job every year, of which only 2% earn a livable wage. A challenging industry, but with a big opportunity for change.
Fleur, traces back her passion for fashion to her early years, influenced by her father's stylish suits and her grandmother's enduring sense of style. Yet, alongside the joy of clothing, she recognized the darker side of fashion – the throwaway culture and issues like modern slavery. "The pleasure I get from wearing a garment must match the joy the maker experiences while creating it. Plus, minimizing the impact on the world is a must."
Even though our contribution in this feels small (for now), we do believe in the power of the collective. Therefore, with Floria, we want to build a collective of conscious women, who want to make a difference and look good while doing so. We believe big changes start with those small, conscious choices you make on a daily basis, to make a positive impact for yourself, others and our planet. All those small choices by all those single people will add up, until one day we realize those are the things that make the big difference. Be the change and the world will change by your example.
Love, Froukje & Fleur
Owners Floria
